SM Coupons!

Generally, I like seeing that my phone’s clutter is at least under three quarters of its total storage capacity. There were times in the past, though, that I would install applications just because it looked cute to have a full app drawer and because I wanted to “feel” like I could do more with my phone (I always end up not using them).

One of the apps I had installed before for no logical reason was the My SMAC app. SMAC stands for SM Advantage Card, which is the best friend of every nanay, tita, and manang. I didn’t even know they had an app let alone know what it could do. I thought I’d just download it to keep track of my points. Apparently, it could do more than that.

They have discount coupons! The coupons are mainly (or only–not really sure) for SM partner merchants like Parisian, Surplus, and Toy Kingdom, among others. Not bad. In addition, you can redeem these coupons without affecting your points balance. YAY.

Personally, I’ve tried just one coupon so far. It offered a 10% discount for any regular item from Tough Kids (kids apparel at SM Department Store). Here’s what happened: I picked a pair of sneakers for my son and presented the coupon’s bar code to the cashier. I was expecting to have a quick and smooth transaction because the instructions on the coupon made it sound like it was going to be easy. However, nobody at the cashier knew what to do! I had to explain that it was a coupon from their app and not a .jpg file made by aliens using MS Paint. They passed me (and my phone) along to different people until someone brought out a receipt pad, scribbled things on it, and let me go with my discounted sneakers. Good thing I wasn’t in a hurry then.

That made me wonder, was my points balance unaffected because it was really supposed to work that way or was it only because the cashier didn’t know what to do? It also made me realize that people were not maximizing their rewards cards. The fact that SM’s staff were unfamiliar with it meant that not a lot of people were using the coupons. A 10% discount may not be much, but it’s still a discount. And a discount is always tita-approved.

(The coupons are not restricted to merchandise, by the way. They have special deals and promotions going on with restaurants and other merchants as well. Check it out. It’s lovely.)

Anyway, back to the app itself. Half the time, it works. The other half, it either takes too long to do what you want it to or just doesn’t do anything at all. But I’m okay with that. Just don’t touch my points, SM. And keep the coupons and other perks coming!